Custom Website Design
Driving franchise sales and event attendance for a nation-wide network of doctors.
Maximized Living is a franchise network of doctors in the U.S. and Canada, who needed a way to promote their chiropractic events & increase registration rates. We designed a new user experience around their evolving brand, that helps to increase conversions across the board.
The Maximized Living Doctors website was a rather straightforward web build - consisting of a few pages promoting their franchise, and a single directory of upcoming chiropractic events across the country.
Beyond driving registration rates and attendance at upcoming events - the core goal of the website was to communicate their "Work Hard, Play Hard, Do Good" campaign slogan. We needed to clearly communicate the value of attending an event, and paint a clear path between visitors and the opportunities that the franchise provides.
On the technical side, the website was built on AWS using EC2 servers - and integrated with a few external API providers, including EventBrite for event registration, and Salesforce for new lead aquisition. Later on, as part of a marketing campaign, we also integrated with MailChimp for email marketing automation and Facebook for remarketing ads.
"Wow! Really nice job here!! I really appreciate the help you provide and look forward to an exciting future. Thank you so much. And what a quick turnaround!”
Ben Lerner, D.C.
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