Steward Crowdfarming™ Platform

UX and Front-End Development

Designing and implementing the new user experience flow for Steward, The World's First Crowdfarming Platform™

Steward is an investment crowdfunding platform for small-scale sustainable agriculture. They provide loans to farmers to purchase land and make investments. I stepped in as their UX/UI designer and helped to push a more modern, clean and intuitive user experience.

Project Details

I was approached to work as both a UX designer, and then the front-end developer that could lead the overall UI/UX for their marketing website. The role involved taking their existing designs and brand guidelines and extending upon them, developing new designs and layouts based on UX design best practices, to ensure conversion rates were kept high. This UX work was mocked-up within Adobe XD to define the visual language of the website, before being taken to code. I worked hand-in-hand with the engineering team to deliver high-quality front-end HTML and CSS that integrated seamlessly with their existing framework/tooling, and helped to lead the push to a more modern responsive framework that significantly reduced time-to-deployment when implementing new designs for mobile/tablet.

After multiple rounds of iterations of everything from their homepage, to individual project pages, investing cornerstone pages, and even marketing campaigns - the end result was a consistent and updated brand experience that helps to drive customer engagement and conversion from start to finish.